Content ethics

How we write — and what we never do

Horaeum is built with and for astrologers. Our daily ritual is practitioner-grade guidance, not a trolling vending machine.

We commit to

  • Emotionally grounded copy that supports reflection, not anxiety escalation.
  • Inspectable reasoning — every important statement has a “Why this?” path.
  • Real chart math performed by software, never improvised by a language model.
  • Privacy-respectful onboarding — no contact scraping, no dark patterns.

We never

  • Use trolling, humiliation, or deliberate negative shocks as engagement tactics.
  • Publish doom-bait, fake certainty, or “you are broken” archetyping.
  • Present astrology as medical, legal, or financial advice.
  • Predict death, harm, or deterministic fate.
  • Reduce you to a sun-sign personality test.

Your controls

Enable gentle mode and opt out of intense topics (health, death, trauma, addiction) in account settings. If a reading feels overwhelming, use the resources link on every daily view — astrology is not crisis care.

Read the methodology brief